Alessandro who?! When Gucci named the designer Alessandro Michele as Creative director in 2015, he was still very much unknown in the fashion world.
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Today, Michele is a fashion superstar, his eclectic Gucci look with frilly shirts, flared trousers and glittering maxi dresses has been character-defining for years. As a result, the brand's boutique in Königsallee in Düsseldorf has become a place of pilgrimage for those dedicated to fashion. Be it a belt or a bag with the striking double-G logo revived by Michele or his extravagant 1970s robes, countless treasures await fashion-obsessed customers in the elegant two-floor store of the Florentine company. The number of customers is limited to avoid crowding inside. That is why queues build up outside the store on some days. However, this is part of the shopping experience and is just accepted as such.