This is not least due to the main focuses of the program: Photography, contemporary art, digital culture, design and pop culture. In group and individual exhibitions of international relevance, in festivals, symposiums, film screenings and workshops, the NRW Forum takes up current social issues and consciously seeks dialogue with the visitors. Being accessible and entertaining is part for the course. The café Pong on the ground floor of the museum contributes to the popularity of the art scene. The imai Institute for Video and Media Art is also located here.