The fact that Chanel deserves a place on the front row is beyond question. And it finally came about in 2016: The French traditional company, formerly located in a shop in the Kö-Center, moved into the front row.
With 350 airy square metres, Düsseldorf is now on par with Paris and New York. The Chanel “company architect”, Peter Marino from New York, took the decoration of Gabrielle “Coco” Chanel's Parisian apartment at 31, rue Cambon as the model: Matt gold, alabaster, glossy glass or lacquered surfaces contrast with hand-painted wall decoration and Chanel-Tweed seating. In addition to the iconic handbags, fashion jewellery, eyewear and watches, shoes and fashion are staged in separate salons.