Düsseldorf's Königsallee is located at the heart of this elegant shopping city, which for over 50 years is being regarded as a major fashion and shopping location. The exclusive boulevard with its noble boutiques and famous international designer brands is popular both with Düsseldorf's residents and visitors.

With several shopping districts, Düsseldorf is home to the whole bandwidth of an exciting shopping city. The traditional shopping venues, such as the "Kö", the Old Town and Schadowstrasse, are today complemented by unconventional and young centres of fashion in such districts as Nord-Flingern and Unterbilk.