The NRW-Forum Düsseldorf stages alternating exhibitions geared towards the experiencing of a interpenetration of the aesthetic, social, and economic phenomena of our time.

It dispenses with a distinction between "high" and "popular" art: instead, it is devoted to the increasing fusion of the most diverse areas in (pop) culture, such as applied art, design, advertising, architecture, photography, video, comic books, and fashion. The NRW-Forum is also home to imai - inter media art institute, which is involved in the collection, restoration, and distribution of art videos.